Digital Assets Week London 2026 returns on 6 and 7 October at The Tower Hotel by Thistle, beside Tower Bridge. Organised by Juliet Media, it is one of the few institutional gatherings built around tokenisation, digital securities, custody, settlement, and the practical overlap between traditional capital markets and digital assets.
Delegates who want the two-day programme without paying the full listed rate can use the Digital Assets Week Discount Code DROOM for 20% off tickets. Early bird pricing closed at the end of July, so standard passes now sit in a higher band. Applying the code at checkout is one of the simplest ways to cut that cost before the event fills.
What Digital Assets Week London 2026 Is All About
Digital Assets Week is billed as an institutional conference series focused on the digitisation and tokenisation of asset classes. The London edition looks at how tokenisation is moving from pilots into live market structure, covering issuance, liquidity, fund administration, stablecoins, payments infrastructure, custody, regulation, and 24/7 settlement.
The organisers describe the series as the forum where capital markets transformation is examined in depth, from issuance and market structure through to settlement, custody, liquidity, and regulatory alignment. The underlying theme is Global Asset Digitisation Projects, which is why the room is built around banks, asset managers, infrastructure firms, exchanges, and regulators rather than a general crypto crowd.
Sessions run from 9:00 AM to 5:00 PM across both days. The venue is The Tower Hotel, St Katharine’s Way, London E1W 1LD. Official event details live at daweek.org/london, and tickets are sold through Universe.
Why This Event Is a Must Visit
London remains a centre for wholesale markets policy, and this year’s lineup reflects that. Confirmed speakers include The Rt Hon Lucy Rigby KC MP, Economic Secretary to the Treasury; Sasha Mills of the Bank of England; and Sumeera Younis of the U.S. SEC Crypto Task Force, alongside senior digital asset leads from J.P. Morgan, Barclays, BlackRock, UBS, HSBC, State Street, Franklin Templeton, Fidelity International, and others.
The audience is tightly curated. Financial institutions and regulators already linked to the 2026 edition include names such as Bank of England, HM Treasury, BlackRock, Goldman Sachs, Citi, Deutsche Bank, Northern Trust, Standard Chartered, and the U.S. SEC. For anyone working on tokenised funds, on-chain settlement, digital custody, or market infrastructure, that mix is the point of the week.
Topics on the agenda include collateral mobility, atomic settlement, tokenised yield, on-chain fund administration, public market tokenisation, and institutional blockchain adoption. Those are implementation questions, not introductory panels. Previous attendees have called it one of the stronger institutional digital asset rooms in the calendar, which is why tickets are limited and complimentary access is reserved for certain senior buy-side executives with a minimum AUM threshold.
How to Save 20% on Tickets
Listed ticket prices on the official Universe page currently range from £1,365.00 to £1,950.00. An early bird VIP Full Access Pass was previously offered at £975 until 31 July. After that date the full access pass rose, and group bookings of three or more still carry a separate 30% saving per pass. Press passes are free, subject to approval.
For a single paid ticket, Digital Assets Week Discount Code DROOM is the code to try at checkout for 20% off. On a £1,950 pass that is a meaningful reduction. Check the discounted total before you pay, because Universe applies promo codes on the order page rather than on the public price banner.
If you are sending a team of three or more, compare the group discount against the 20% code and use whichever leaves the lower invoice. Do not assume both stack. Buy only through the official ticket portal so the pass is valid on site.
How to Buy Your Ticket and Apply the Promo Code
Use the official ticket page only:
- Ticket portal: https://www.universe.com/events/digital-assets-week-london-2026-tickets-LGVXZ7
- Event overview: https://daweek.org/london/
Follow these steps:
- Open the Universe ticket link above and click Get Tickets.
- Choose the pass that matches your role, such as the VIP Full Access Pass. Journalists should look for the press pass option and wait for approval rather than paying a delegate rate.
- Add the quantity you need. If you are booking three or more paid seats, note any group saving shown on the page.
- On the checkout or order summary screen, find the promo code or discount code field.
- Enter DROOM exactly as written, then apply the code.
- Confirm that the order total has dropped by 20% before you enter payment details.
- Complete payment and save the confirmation email. Bring that confirmation, or the QR code Universe issues, when you register at The Tower Hotel.
If the code does not apply, refresh the page, check for extra spaces, and try again in the same field. If it still fails, contact the host listed on the Universe page, Juliet Media, and quote the code and your order attempt.
Venue, Speakers, and Who Should Be There
The Tower Hotel sits on St Katharine’s Way with views toward Tower Bridge. It is a practical base for a two-day institutional programme: central, easy to reach from London Bridge and Tower Hill, and large enough for the networking blocks that sit around the panels.
The event is aimed at financial institutions, institutional investors, brokers, private equity and venture capital firms, infrastructure providers, exchanges, and regulators. Technology vendors and service providers also attend, but the stated design is institution-led discussion on commercialisation, risk, and market structure. Complimentary access may be available to certain senior executives at banks, fund managers, asset managers, and hedge funds whose primary business is investment management and who meet the organiser’s AUM criteria. Everyone else should budget for a paid pass and apply the code above.
Headline voices already on the 2026 speaker list include Lucy Rigby KC MP at HM Treasury, Sasha Mills at the Bank of England, Sumeera Younis at the U.S. SEC, Emma Lovett at J.P. Morgan, Ryan Hayward at Barclays, Hannah Winter at BlackRock, Anthony Clark-Jones at UBS, and Jane Moore at the FCA, with further names from HSBC, State Street, Northern Trust, Deutsche Bank, Fidelity, Invesco, and VARA. That concentration of policy and product owners is the main reason the dates are worth holding.
Final Word
Digital Assets Week London 2026 is a two-day working session on tokenisation, not a broad crypto expo. If you need to be in that room on 6 and 7 October, book through the official Universe page, apply Digital Assets Week Discount Code DROOM at checkout for 20% off, and keep the confirmation ready for registration at The Tower Hotel.
What is the Digital Assets Week Discount Code?
The Digital Assets Week Discount Code to use is DROOM It is the active, verified code most attendees are applying at checkout, and it gives 20% off, which is the maximum single-ticket saving currently promoted.
Is there a working Digital Assets Week Discount Code for London 2026?
Yes. DROOM is the working Digital Assets Week Discount Code for the 6–7 October event. It is active, widely used, and applies on the official Universe ticket page.
Why should I use DROOM instead of another promo?
DROOM is the best option right now because it is verified, already the most used code for this event, and it offers the maximum advertised 20% discount on a paid pass.
How do I apply the Digital Assets Week Discount Code?
Open the official tickets page, choose your pass, then enter DROOM in the promo field before you pay. If the total drops by 20%, the Digital Assets Week Discount Code has been applied correctly.
Does DROOM work now that early bird pricing has ended?
Yes. Early bird rates closed on 31 July, so standard prices are higher. That is why DROOM matters. It remains active and still takes 20% off the current listed fare.
Can I use DROOM on a VIP Full Access Pass?
Yes. Add the VIP Full Access Pass, then apply DROOM at checkout. Confirm the new total before payment so you can see the 20% reduction.
Should a team use DROOM or the group rate?
If you are buying one or two tickets, use DROOM for the 20% saving. If you are booking three or more, compare that 20% against the organiser’s 30% group rate and keep the lower total. Do not assume the two offers stack.
Where do I enter the code, and how do I know it is genuine?
Buy only at the official Universe ticket link. Enter DROOM on that page. It is the verified, most used Digital Assets Week Discount Code and the one that currently delivers the maximum 20% off.




